amazon reviews

You are probably saying "What?  Why's Dan writing about his marketing strategy on his blog about coming home from war?" Well, because it involves you, that's why. As you probably know, I've just published my second book, Continuing Actions.  Now that the book is available on amazon.com, my efforts shift from production to marketing.  Hence, this post. The most valuable marketing tool available to a self-published author are the reviews posted on the book's amazon.com product page.  These reviews allow potential readers to see what other readers, just like them, thought about the book.  The best reviews give a little background [...]